May 4, 2006

Think about it

"In selling to poor people you have to treat them like producers and not consumers"

Think about it. It has been the reason a particular company has been extremely successful in reaching out to low-income groups and has made them and their families customers (oops!!! ... producers) for life. This statement was made by a person who has been instrumental in driving such schemes. India's rural marketing andlow-income scheme gurus might just have something to chew on here.

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